Oktopost, the premier B2B social media management tool, recently announced integration with TikTok as a network that is fully supported on its platform. Oktopost has joined the TikTok Marketing Partner Program, giving marketers access to the platform’s ability to increase brand recognition and affinity.

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities”, “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”

Melissa Yang, Head of Ecosystem Partnerships, TikTok

The TikTok integration offered by Oktopost has many advantages for B2B businesses, including streamlining campaign administration to increase output and reporting. Customers can access all of their TikTok data in one location, learn how their audience interacts with their content, and reply to customer and prospect comments right away. Additionally, Oktopost’s collaboration capabilities, policies, and permissions help businesses improve customer satisfaction and compliance.

“We’re excited to be part of the TikTok Marketing Partner Program and provide our customers with the tools they need to be successful on the platform”, “With Oktopost, customers can thoroughly analyze their TikTok campaigns and measure TikTok’s direct impact on conversion metrics and business KPIs, helping them to understand the true business value of their TikTok marketing efforts.”

Colin Day, Managing Director EMEA & VP Business Development, Oktopost