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Ogilvy Africa launches FEED 2.0 to unlock performance marketing and social commerce.

Ogilvy Africa has unveiled FEED 2.0 for brands and businesses in Africa.

It represents the latest in its stable, innovative digital products designed to provide data insights and tailored solutions to solve real challenges for businesses and consumers.

Originally launched in 2020, FEED 2.0 is the latest upgrade that offers real-time social intelligence and performance marketing, enabling brands and businesses to develop and distribute social content informed by data, produced in an agile fashion, and distributed to drive impact for the brand/business KPIs.

Also launched was Group M’s data tool, Audience Origin, for the Ghanaian market.

This is an audience-centric data-led product, providing a deep understanding of consumer mindsets, choice hierarchy, decision-making considerations, and media usage patterns through a connected data foundation that is used in over 70 markets around the world.

The event, held at the Kempinski Hotel Gold Coast City Accra, brought Ogilvy Africa’s leadership with clients, partners, and stakeholders in Ghana.

As a creative agency, we understand that creativity needs a new definition. At Ogilvy, we aim to put creativity in the intersections of content, data, and technology. Today, we are proud to share two innovations that we hope will push the industry forward. FEED 2.0 is a game-changer for social commerce in the region, and Audience Origin is a great addition to our media suite in Ghana.”
– Vikas Mehta, Chief Executive Officer, Ogilvy Africa.


Our audiences today are mobile, social, visual, and vocal, and to engage these new audiences you need a new approach. Modern brands need to work at the speed of culture and technology. The combination of these products being launched today is aimed at unlocking the power of data and performance marketing in a new data-driven world. These timely digital solutions are easy to set up and are tailored to brands’ needs. Our clients need to understand their audience’s rapidly changing behavior and better respond to their needs and preferences to drive commercial success for businesses at scale. These products will give them the data they need to make informed decisions faster and more effectively.”
– Akua Owusu-Nartey, Regional Managing Director, Ogilvy Africa.


Brands today can capitalize on social trends to increase engagement and eventually, sales. FEED 2.0 offers brands that use social media to develop and share social content innovative solutions that are informed by data and that will impact brands and their business KPIs.”
– Sumanta Ganguly, Chief Strategy Officer, Ogilvy Africa.

The Guest of Honor at the launch, Information Minister, Kojo Oppong Nkrumah in an interactive session lauded Ogilvy Africa for these creative digital products for businesses, highlighting the crucial role of data in business today in making timely business decisions.


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