Numerator announced a new standard in consumer panel data with the introduction of its Total Commerce Panel. The new Total Commerce Panel and panel expansion will be released in Q1 2023, automatically upgrading the existing platform and data capabilities for brands and retailers.
In order to stay up with the continually evolving patterns of consumer behavior, the Numerator Total Commerce Panel raises the bar for panelist quality in the sector. Additionally, Numerator will increase its panel size to 150,000 panelists. Brands and retailers will have access to four complete years of data from the Total Commerce Panel at the 150,000 standards, giving them the continuity they need to comprehend customer behavior, including a pre-COVID perspective. Prior to 2019, purchasing activity will still be accessible using older panel standards.
“Consumer behavior continues to rapidly change and we are committed to providing brands and retailers with the most accurate and complete view of these shifts,”
“Outside of Numerator, there is very little unprompted innovation taking place in consumer insights. Numerator continues to drive the industry forward through our significant investment into R&D. This enables Numerator to single source a unique view of consumer behavior and do it at an unprecedented scale.”
Eric Belcher, CEO, Numerator.
The Numerator Total Commerce Panel was created to help marketers better understand consumer behavior, regardless of where they shop or what they purchase. This is crucial because 84% of the top 50 CPG major category growth occurs outside of the conventional food, mass, and medication channels. Due to the single-source, first-party data collection used by Numerator, the following new features are now possible:
- Higher panelist participation standards with 2 trips per month for 12 consecutive months (averaging 30+ trips per month), versus industry standards of a single receipt shared for 10 of the past 12 months. Panelists also need to meet a retailer diversity threshold (averaging 50+ banners per year).
- 150,000 static households at new static requirements and with more longitudinal history; this includes 110,000 at 24 months of consecutive usage; and 80,000 at 36 months of consecutive usage.
Numerator’s receipt and digital data collection, along with the automation of data processing built on Numerator’s profound understanding of receipt structure across omnichannel CPG retailers, allowed for the introduction of a new, higher quality panel definition at scale, delivered at a consistent standard over a four year period.
