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Moloco Announces Monetization Solution Powered by Machine Learning for Streaming Media and OTT Providers


With a new service, digital media content owners may produce distinctive ad solutions and boost monetization by fusing machine learning with distinctive first-party data.

A new monetization option for streaming media and OTT providers was been unveiled by Moloco, a pioneer in operational machine learning (ML) and performance advertising. By creating distinctive ad companies that enable them to offer a wider range of clients than in typical linear TV businesses, Moloco’s technology aids content owners in increasing revenue.

A change in consumer behavior that has accelerated the adoption of streaming video as the preferred way of content consumption has been noticed by media owners and distributors. The growth of streaming video offers unheard-of business opportunities, but developing a sizable digital ad business is more difficult than just transferring strategies that were successful on linear TV. Streaming platforms must serve a variety of advertisers with a variety of aims, make it simple for advertisers to get started, and provide ROI that keeps ad budgets expanding if they are to succeed in the digital space.

“Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business”, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”

Herman Yang, Head of Moloco Enterprise

While media firms have continued to produce exciting user experiences and content that meets and exceeds consumer expectations, very few have had access to the technology needed to create a world-class digital ad company. Digital advertising is now dominated by the most advanced technological firms as a result. More than 75% of last year’s expenditures on internet advertising went to walled gardens. These businesses made significant machine learning investments over the previous ten years and developed significant businesses by combining first-party data and ML. Moloco’s new full-funnel solution promises to supply these technologies through a completely programmatic platform for publishers by utilising comparable cutting-edge operational ML as those giant tech platforms.

“Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision”, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”

Ikkjin Ahn, founder and CEO, Moloco

Moloco has increased revenue by more than 5.0x in the last two years and helps its clients spend more than $1 billion on advertising each year by using machine learning to help businesses develop.

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