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MoEngage Named A “Strong Performer” in Cross-Channel Marketing Hub Q1 2023 Evaluation


The Forrester WaveTM: Cross-Channel Marketing Hubs, Q1 2023 report names MoEngage, the insights-driven consumer interaction platform, as a “Strong Performer”.

MoEngage has achieved the highest possible ratings in each of the following eight categories: Customer Profiles and Preference Management, Descriptive Analytics, Scheduling and Automation, Mobile (experience orchestration), E-commerce and Marketplaces (experience orchestration), Experience Optimization, Performance Management, and Performance (strategy). The scalable data input, AI-driven visualization, performance reporting, local approach to innovation, and regional development of MoEngage were also recognized in the report.

“We are thrilled to be named a “Strong Performer” in The Forrester Wave™ report. We believe the scores are a testament to our ability to serve enterprise customers’ needs, support cross-channel use cases, and provide global go-to-market focus. Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy. We will continue to build new capabilities, deeper integrations, and stronger local support to empower brands to onboard, engage and retain customers across channels and touchpoints.”

Raviteja Dodda, CEO & Co-founder, MoEngage

The Leaders, Strong Performers, Contenders, and Challengers segments of the Forrester WaveTM are highlighted. Forrester has selected the most important cross-channel marketing hub (CCMH) providers for its 26-criteria evaluation and has conducted research, assessed, and scored them as part of this analysis. In order to achieve both business and consumer results, create sophisticated cross-channel experiences at scale, and reduce human workloads through AI-based suggestions, Forrester advises organisations to look for providers that fit these criteria.

More than 1,200 global consumer businesses, including Ally Bank, McAfee, Flipkart, Domino’s, Nestlé, Deutsche Telekom, Travelodge, and more, rely on the insights-driven customer interaction platform MoEngage. The capacity to act on these data to engage customers across the web, mobile, email, social, and messaging channels is provided to marketers and product owners via MoEngage. MoEngage is used by consumer brands in 35 countries to provide customized digital experiences for more than 1 billion customers each month. MoEngage is supported by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures and has offices in 13 countries. According to customer ratings, MoEngage is among the top vendors for multichannel marketing, and it has strong recognition across G2.

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