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Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More

Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!

Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid social campaigns. The hub would also allow advertisers to manage organic social.

Today, Microsoft Ads has announced the pilot launch of this functionality, which they are calling Unified Campaigns.

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