MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner. MeritB2B has achieved the necessary scale, certifications and performance on Google Ads to meet Partner requirements.
Google Partner requirements ensure that MeritB2B manages their client’s Google Ads account to high performance standards, maintaining >70% optimization across client accounts. Additionally, Google requires that a Partner has at least 50% of their account strategists certified in Google Ads best practices. MeritB2B has been leading innovators within the b2b search space, delivering first-to-market tactics such as Advanced Audience Targeting and Bing LinkedIn profile targeting.