The company is recognised for its leadership in a number of categories, such as Account-Based Advertising and Buyer Intent Data Supplier, by a peer-to-peer business review website.
The G2 Spring 2023 Grid® saw a record-breaking performance from Madison Logic, the top worldwide digital Account-Based Marketing (ABM) platform, with 21 total badges, including Leader in seven categories. The ability of Madison Logic to prioritize accounts, personas, and content using its superior proprietary data, best-in-class customer support, and the predictable and sustainable ROI clients experience when implementing a multi-channel ABM strategy with Madison Logic have all received consistent praise from customers. The company’s position as the well-known leader among B2B marketers is further cemented by these combined outcomes.
“We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients”, “As marketers are increasingly being asked to do more with less, they need access to strategic partners that help them achieve their goals. By leveraging the best data to identify and prioritize the accounts that matter most, our clients see results with a multi-channel ABM strategy and a persistent presence in the market that accelerates the buyer’s journey.”
Tom O’Regan, CEO, Madison Logic
Madison Logic was named a Leader across seven categories in the G2 Spring 2023 Grid:
- Account-Based Advertising – Overall
- Account-Based Advertising – Enterprise
- Account-Based Advertising – Small Business
- Buyer Intent Data Providers – Overall
- Marketing Account Intelligence – Overall
- Account Data Management – Overall
- Account-Based Analytics – Overall
Additional recognition in the G2 Spring 2023 Grid:
- High Performer – Account Data Management – Enterprise
- High Performer – Account-Based Orchestration Platforms – Mid-Market
- High Performer – Marketing Account Intelligence – Mid-Market
- High Performer – Account-Based Analytics – Small Business
- Easiest Admin – Account-Based Orchestration Platforms – Mid-Market
- Easiest Admin – Account-Based Advertising – Small Business
- Easiest Setup – Account-Based Orchestration Platforms – Mid-Market
- Fastest Implementation – Account-Based Advertising – Mid-Market
- Best Support – Account-Based Orchestration Platforms – Mid-Market
- Easiest To Do Business With – Account-Based Orchestration Platforms – Mid-Market
- Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
- Best Meets Requirements – Account-Based Advertising – Small Business
- Best Estimated ROI – Account-Based Orchestration Platforms – Overall
- Best Estimated ROI – Account-Based Orchestration Platforms – Mid-Market
Based on market presence and customer satisfaction within a given product category, the G2 Grids are determined. The value marketers place on ML Insights, a combined data set that gives global enterprise B2B organisations a holistic view of the companies demonstrating the highest propensity to purchase, is reaffirmed by the company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories. Using stronger data that validate engagement and pipeline impact, marketers are able to discover in-market accounts, priorities the relevant people to engage inside an organization, select content most likely to accelerate the sales cycle, and optimise the account experience. With 17% more pipeline volume, 33% more pipeline value, and 28% faster pipeline close times, marketers using ML Insights realize enhanced ROI and drive higher conversion rates.
Reviewers on G2 explain how Madison Logic’s unmatched account data and multi-channel ABM activation tactics enable them to convert their best accounts more quickly:
- For Account Prioritization: “Getting deep account penetration is important to us, and Madison Logic does a great job of that.” – Adam S., Sr. Manager, Global Paid Media
- For Best-In-Class Customer Support: “Customer support/success team is very helpful and supportive.” – Yan L., Digital Marketing Manager
- For Campaign Measurement & Optimization: “Madison Logic platform enables us to have an integrated resource to monitor campaign performance and gather useful insights to optimize our demand generation campaigns.” – Jamie W., Account Executive
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