Today, Klaviyo, a unified customer platform that offers data-driven marketing solutions for e-commerce companies, such as email and SMS, announced the acquisition of Napkin.io. Nick Sypteras founded Napkin.io in January 2021 to give developers a simple and safe way to write and deploy code from a browser. Once the code is live, it can be deployed as an API endpoint or set to run on a schedule. With its first acquisition, Napkin.io, Klaviyo shows its continuous dedication to the developer community. Sypteras will join the Klaviyo team as part of the purchase and report to Ezra Freedman, VP of Data Science.
“Klaviyo is focused on providing the best possible experience for our customers – and that means opening up our platform to allow developers to build on top of our existing offerings”, “Last year a few members of our team discovered Napkin.io and were immediately impressed with the power of the software, clear user interface, and unique feature set which are all Klaviyo-level quality. Further, Nick shares our vision and DNA as a builder and creator – and he is passionate about the developer experience. We’re excited to see what we can build together.”
Ed Hallen, co-founder and Chief Product Officer of Klaviyo.
“When I first started working with the Klaviyo team, I was struck by how similarly we think about empowering creators”, “Napkin.io was founded on the premise that we need a more powerful way to turn an idea into running code quickly with no set up, no dependencies and no slog. Klaviyo customers know they can launch a campaign in an hour and go from an idea in the shower to money in the bank in the same day. As code continues to eat the world, it’s only right that we have a more powerful way to support the ideas brands have to better serve their customers. I’m thrilled to become a Klaviyo and work alongside the team to build best-in-class solutions for our customers.”
Nick Sypteras, founder of Napkin.io.
Earlier this year, Klaviyo made a commitment to enhancing its platform to make it easier for freelancers, partners, and clients’ in-house developers to create fresh experiences on top of Klaviyo. To tackle this, Klaviyo introduced additional SDKs, a sample data tool to quicken onboarding, and a new developer portal that makes it simple to discover developer-specific content such as API documentation.
In order to keep up with this commitment, Klaviyo also revealed the purchase and the availability of additional Klaviyo APIs today. These new endpoints enable more programmatic access to new product areas while being more consistent and connected. To send more individualised messages and ensure accurate product information in Klaviyo, for instance, developers can use Klaviyo’s new Catalogs API to programmatically create, amend, or delete catalogue data in a customer’s account. Klaviyo intends to continuously release additional APIs throughout the upcoming months and the entirety of 2023, revealing more of its UI and enhancing the overall developer experience.