SOCi Inc. and Kampgrounds of America (KOA) announced today that the outdoor hospitality brand has selected SOCi’s marketing platform for multi-location brands as its platform of choice for localized marketing.
KOA works hard to establish trust with its campers so they are aware of what to expect when making travel plans with the campground. KOA takes pleasure in fostering a distinctive and positive experience both on and off the campgrounds. KOA chose SOCi to enable its independent franchisees to take control of their online consistency under one platform, keeping campers linked to KOA’s 520 campground locations across the nation.
KOA makes use of SOCi Social for simple communication with campers, SOCi Reviews for quick input from campers, and SOCi Listings for uniformity across all sites, assuring accurate company information online. KOA also uses SOCi Listening to track conversations and trends in the outdoor hospitality industry, which informs the brand’s innovation and protects its position in the market.
“To manage our multifaceted digital marketing program, we needed a modern platform in terms of functionality and user experience that would be a robust tool for measuring positive camper experiences online,”
“SOCi’s platform offers the consolidation of easy-to-use tools that is crucial for efficiently managing our brand consistency. The added benefit of direct franchisee access and the role and permissions capabilities makes it even easier for us to manage and improve our online presence.”
Diane Eichler, VP of marketing, KOA.
Consumers consider one or more of three requirements before making a purchasing choice, according to SOCi’s 2022 Localized Marketing Benchmark Report: information, evaluation, and validation. Each of these requirements has been met by KOA by using a single platform to manage listings, reviews, and social media.
“KOA has done an excellent job at viewing localized marketing as a holistic strategy to optimize presence and engagement across all relevant channels,”
“Many companies juggle multiple tools to support their marketing efforts, but we’re proud to provide KOA an all-in-one solution so they can continue to efficiently build trust and loyalty among their campers.”
Afif Khoury, CEO of SOCi.