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IZEA, Originator of Influencer Marketing, Launches in UK

IZEA Worldwide, Inc., the company that created the influencer marketing industry, announced its launch in the UK market.

Its arrival, supported with the aid of using a sturdy stability sheet gathered to develop the enterprise globally, brings a wholly new game-converting method with a view to reinvent and professionalize the disparate and highly-fragmented UK influencer sector.

The agency changed into based withinside the US with the aid of using Ted Murphy in 2006, all through the early days of MySpace and LiveJournal, whilst it released the worldwide author economic system we realize today. It has now facilitated nearly 4 million collaborations among influencers and brands, with the era that analyses over forty million influencers.

IZEA has constructed popularity as a relied-on strategic and executional associate in its North American domestic market, offering influencer advertising campaigns and custom content material advent for Fortune 500 corporations and a number of the largest employer names withinside the world. It is likewise pursuing comparable achievement in China wherein it installed a presence in advance this year.

IZEA will now provide its bendy controlled provider model, underpinned with the aid of using its effective era platform, Flex, to the United Kingdom market. This hybrid provider/tech method dispenses with the necessary long-time period retainers and hourly billing that presently dominate the sector.

“The influencer industry in the UK, as in many other markets, has tremendous growth potential but lacks the expertise and innovation required by top marketers. We’d like to be instrumental in helping it structure for even greater success so as to better serve brands, agencies, and creators. Providing all of our clients with flexible access to influencer services and detailed performance data sits at the heart of how we do things. Insights from the nearly four million collaborations we have run give us a powerful level of predictive analysis and the ability to guarantee results.
“As a battle-tested, best-in-class partner, our mission is to fill a significant gap in the market, whether that’s working directly for a brand or with an agency as white-labeled support. There is so much opportunity in the creator economy and we’re incredibly excited to have permanent feet on the ground in the UK, helping to drive maturity in the market.”
IZEA President and Chief Operating Officer, Ryan Schram.

Sylvia Enotiades, a seasoned UK influencer marketing specialist, will serve as the new London presence’s UK Country Lead. She has had top positions at influencer firms Wildfire and Buzzoole in the past, and she currently works as an industry group steering expert for the Branded Content Marketing Association (BCMA).

“Influencer marketing is evolving at a breakneck pace and I’m incredibly excited to be part of that change. We’re introducing a totally new hybrid service/technology concept to the market, built on over 15 years of executional excellence and experience. Our success to date in China with its different cultural norms, languages and social platforms demonstrates that our best-in-class model works globally.”
Sylvia Enotiades, Head of UK, Country Lead at IZEA.
“We could have looked to globalize by acquisition or joint venture, but establishing IZEA country offices headed up by brilliant people who are native to the local market is an authentic, committed approach that aligns best with our culture. In Sylvia, we have one of the best.”
IZEA President and Chief Operating Officer, Ryan Schram.

IZEA is built around three main pillars, each of which can work together or independently. This is the only influencer marketing company that offers all three.

First, it offers a fully managed influencer marketing service model for brands and agencies, with flat fees coupled with unparalleled execution capabilities.

Second, for brands and agencies that want to run their own in-house campaigns, IZEA provides access to its proprietary SaaS tools to give marketers a flexible framework and modern to perform a wide range of essential creator-related tasks.

The final pillar is IZEA’s Creator Marketplace, a curated range of Etsy-like content and influencers featuring top creators, with everything from posts on TikTok for beauty brands to lifestyle blog posts. IZEA plans to launch its revamped Creators Market later this month.

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