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IZEA Announces Industry’s First Disclosure Engine for Generative AI Content


Brands and creators may now easily disclose AI-generated assets thanks to a new tool.

IZEA Worldwide, Inc. announced it has developed a new tool to enable programmatic labelling and disclosure of AI-generated content. This tool will be offered as part of a new set of AI content creation tools that will be made available on in the upcoming months. IZEA Worldwide, Inc. is the world’s leading provider of influencer marketing technology, data, and services for the top brands and agencies. With a single click, the tools will enable marketers and content producers to create photos and material that is optimised for social media.

Users will have the opportunity to watermark AI-generated text and photos visually with clear disclaimers using the new technology, which is now undergoing private testing. The system’s outputs are intended to make it abundantly evident that the content being watched was produced by artificial intelligence.

“We are incredibly excited about the opportunities for AI to transform how content is conceptualized and created, for both brands and influencers”, “At the same time, we must all acknowledge the potential issues surrounding trust, transparency, and authenticity. Our goal in developing a disclosure engine for AI content is to bring the topic of disclosure to the forefront, prompting users of our platform to consider whether a disclosure is appropriate given the intended use case and style of the content they are generating.”

Ted Murphy, Founder and CEO, IZEA

IZEA has a long history of establishing the frameworks for trust and transparency necessary to achieve widespread acceptance while also forging ahead with innovative content practises. IZEA invented the field by developing the first influencer marketing platform in 2006. Later that year, the business established the first social network content disclosure policy, mandating that all clients disclose endorsements. IZEA established the first programmatic disclosure engine for Sponsored Tweets in 2009 and collaborated with federal regulators to develop disclosure standards for the influencer marketing sector as a whole.

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