The MarinOne performance marketing platform now includes MarinOne Scripts, according to a recent announcement from Marin Software. Scripts improves the existing automation tools in MarinOne by seamlessly integrating Python scripting capabilities with the platform. This enables marketers to build specialized, data-driven solutions that optimise campaign effectiveness and save time and money.

“Automation is often the key advertisers need to unlock performance opportunities, particularly if they are managing large campaigns or working across multiple accounts”, “MarinOne Scripts is our most powerful automation tool, giving advertisers a quick and easy option to analyze their data and dynamically update their advertising targeting and creative.”

Chris Lien, CEO, Marin Software

Although comparable to Google Ads Scripts, MarinOne Scripts can be used with any of the many publishers supported by the MarinOne platform, such as Meta, Amazon Ads, and Apple Search Ads. In order to avoid tracking problems among publishers, the tool, for instance, enables marketers to automatically evaluate and amend URL constructions. Additionally, by recognising top-performing creative assets and automatically restructuring campaigns to isolate high and low-performing keywords and creatives, marketers have used Scripts to optimise ad performance.

MarinOne provides a library of pre-built scripts that may be customised to address the unique issues faced by an advertiser in order to streamline the deployment of Scripts. Recently, ChatGPT has also been used by marketers to create Python scripts specifically suited to their requirements. The ChatGPT generative AI makes it possible for anyone with little or no Python experience to create MarinOne Scripts.

Although MarinOne’s Scripts represent the most robust and adaptable automation solution, the platform also provides a number of no-code choices for users who are less tech-savvy. With just a few clicks, MarinOne’s Insights function automatically examines accounts each day to find opportunities to boost performance and cut costs. Users of MarinOne Rules can set up if/then automations, which can change bids, budgets, statuses, and other things depending on performance and other events.

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