As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.
The guide draws on experiences from various publishers, agencies and ad-tech companies to outline nine uses ranging from creative production and contextual video to internal process automation and data migration. The release marks another step towards the working group’s ultimate goal of developing agreed-upon standards for the use of AI across the industry.
