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How Google Knows Which Content Belongs to the Same Author

Google uses a technique called reconciliation to understand when content on the web belong to the same author.

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.

This topic is discussed during the Google Search Central SEO hangout recorded on April 23.

A site owner asks Mueller what’s more important to include on an author’s page between links to social media profiles or an email address.

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