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Hibu, an H.I.G. Portfolio Company, Acquires Marketing Technology Platform of Signpost Inc.


Hibu, Inc. (“Hibu” or the “Company”), a portfolio company of H.I.G. Capital (“H.I.G.”), a premier worldwide alternative investment firm with $58 billion in assets under management, is happy to announce that it has acquired the marketing technology platform, Signpost, Inc. (“Signpost”). In the United States, Hibu is the top supplier of technology-enabled digital marketing solutions for small and medium-sized enterprises (“SMBs”).

The marketing technology platform from Signpost, which consists of its Marketing Automation, Messaging Hub, and Instant Response solutions, enables small and medium-sized businesses (SMBs) to create and implement effective text and email marketing campaigns, send automated text messages to leads right away, handle communications across various platforms from a central messaging hub, and gather customer feedback and reviews. This all-in-one marketing and communication platform equips its users to effectively attract, hold onto, and strengthen ties with existing and potential clients in order to boost conversions from digital marketing efforts.

“We are thrilled to add Signpost’s marketing automation capabilities to our existing portfolio of proprietary technology, further enhancing our ability to deliver exceptional results to our SMB customers. The acquisition will bring the full capabilities of Signpost’s advanced technology to Hibu Assistant and to the entire Hibu digital marketing platform, accelerating our product development roadmap and our plans to bring new features to market.”

Kevin Jasper, Chief Executive Officer, Hibu

“This acquisition provides a feature-rich and user-friendly technology that is highly complementary to Hibu, enabling it to better serve the unique needs of its SMB customers. We look forward to continuing to support Hibu’s growth journey through investments in technology that will enable the Company to continue delivering best-in-class results for customers.”

Matt Gullen, Managing Director, H.I.G.


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