Hevo Data, the intuitive data pipeline platform, announced that it has been recognized as an Integration & Modeling one to watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
In order to demonstrate how marketers can utilize the Snowflake Data Cloud in conjunction with partner solutions to effectively identify, service, and turn valued prospects into devoted customers, Snowflake’s data-backed research outlines the best-of-breed solutions employed by Snowflake clients. Snowflake identified six technology areas that businesses should take into account when constructing their marketing data stacks by examining usage trends from a pool of over 6,000 clients.
These categories include:
- Integration & Modeling
- Identity & Enrichment
- Activation & Measurement
- Business Intelligence
- Data Science & Machine Learning
The report examines each of these categories that make up the Modern Marketing Data Stack, focusing on businesses that are active Snowflake Partner Network members (or ones that have a similar agreement in place with Snowflake) as well as Snowflake Marketplace providers, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category.
A number of these partner technologies are used by current Snowflake customers to allow data-driven marketing tactics and wise business decisions, which are also covered in the paper. The report from Snowflake gives a detailed breakdown of the partner solution providers and data suppliers that marketers pick to build their data stacks.
“Hevo’s strong performance and innovative approach within Snowflake placed them within the ‘ones to watch’ category due to their demonstrated customer success,”
“We look forward to observing their continued momentum in empowering our joint customers, and collaborating on our journey to data-driven marketing.”
Denise Persson, Chief Marketing Officer at Snowflake.
Hevo Data’s ability to help modern marketing teams achieve accurate, near-real-time analytics by integrating and transforming raw data from all of their data sources with low latency and zero maintenance earned it recognition as a “one to watch” in Snowflake’s report in the Integration & Modeling category.
“Being recognized as a company to watch in Snowflake’s Modern Marketing Data Stack report is a testament to the dedication Hevo demonstrates to our customers,”
“We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.”
Manish Jethani, co-founder and CEO of Hevo Data.