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Globant Create: The New Studio That Helps Brands Leverage the Best of AI and Tech Into Creativity and Marketing


Globant Create will use an AI-enhanced agency approach to mix creativity, marketing strategy, analytics, and cutting-edge technology to provide its clients with distinctive methods to engage with their customers.

Former Digital Sales and Digital Marketing Studios will be combined with newly acquired creative firms from Europe and Latin America to establish this new creative powerhouse.

The launch of Globant Create, a new studio that combines creativity, marketing, and media with AI, data, and other cutting-edge technologies to create 360-degree marketing strategies, was announced today by Globant, a digitally native company focused on reinventing businesses through innovative technology solutions. Globant Create will provide present and potential clients with fresh approaches to enticing and surprise users.

Consumer demand and appetite for high-quality digital experiences have expanded across all industries due to the rapidly changing technical environment and the exponential expansion of AI-based digital products. Globant Create will offer a full-funnel solution that handles every area of digital marketing, from strategy to engagement, from technology to creative, from acquisition to loyalty, from analytics to meaningful experiences. This service will be provided using an agency model reinforced with AI.

Globant Create is the result of the merger of the previous Digital Sales and Digital Marketing Studios and the incredible talent that recently joined the Globant family from companies that were acquired by Globant, including Habitant in Europe and Ad_Bid and KTBO in Latin America. As of right now, our team of marketing, creativity, strategy, and product management experts will collaborate in this new Studio and closely with the 35+ other Globant Studios to take use of AI and other technologies with their experience in a variety of sectors and industries. With relationships with Adobe and Salesforce as well as being one of the few Google Partner Premier organisations internationally, Globant Create will be one of the most accredited and recognised creative organisations in the world.

“Globant Create is a one-stop-shop for all marketing needs. We will accelerate growth for our clients by leveraging best practices on how AI, among other technologies, can apply to marketing and creativity and build competitive advantages at a global scale”, “At Globant Create, we believe in technology as the vehicle to make the world move forward, and in creativity as the energy behind it.”

Pepe Chamorro, former Habitant’s co-founder with 25+ years of experience and recently appointed Globant Create Studio Director

“Globant has become a global leader in digital and cognitive transformation. Consolidating our creative value proposition under a unified top team and leveraging the best array of technologies and a world-class delivery is a new milestone in our growth path”, “We believe that brands and technology are more intertwined than ever before. Consumers are asking for more personalization and better interaction, and it’s time for every brand to find the best way to leverage AI and Data, among other breakthroughs.”

Martín Migoya, Co-founder and CEO, Globant

With this new service, Globant will continue to innovate marketing requirements by drawing on its experience working with clients like Kellogg’s, Mattel, Janssen, Uber, Nissan, Unicredit, Samsung, LaLiga, Electronic Arts, McDonald’s, and Virgin telecom, among others.

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