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Frequence Launches Triton Integration to Streamline Audio Advertising in Omnichannel Campaigns


Leading provider of advertising sales automation and workflow software, Frequence, has announced a new integration with podcast and audio streaming platform Triton Digital. This integration will combine workflow, analytics, and media proposals into a single dashboard, enabling audio-focused media companies to sell more of their owned-and-operated inventory in addition to all-encompassing omnichannel campaigns.

“Streaming audio and podcasting are growing channels with unique requirements to get the most out of ad performance, and this integration will allow audio providers to maximize their advertising revenue and improve their workflow efficiency”, “With the integration, Triton users will be able to create proposals, submit orders, and view their reporting performance all through Frequence’s platform as a unified solution for their advertising needs.”

Matt Robles, VP of Product, Frequence

Through the integration, account executives will be able to gather the data needed to submit a Triton Digital order, offer a media plan that includes audio channels that support Triton, and have Frequence output the order information so that campaigns may be conducted within Triton Digital. Additionally, it will make it possible to report on the effectiveness of Triton Digital campaigns using Frequence’s platform, which serves as a single platform for media planning and sales.

“Triton Digital is all about optimizing audio content for distribution and monetization, and we’re always expanding our partnerships to drive better results”, “Audio is one part of an increasingly omnichannel advertising ecosystem, and our integration with Frequence gives our partners and customers more options than ever before.”

Benjamin Masse, Chief Product Officer, Triton Digital

Triton’s extensive array of audio advertising technologies is used by the biggest and most advanced audio publishers and advertising agencies in the world to support their streaming strategy. Users can take use of a portfolio of multi-channel offerings from Frequence, which includes managed solutions and best-in-class automation. Additional functions will let users:

  • Choose targeted data pertaining to interests, demographics, and geography.
  • Send in the budget’s monthly cost, duration, and CPM data.
  • Make omnichannel media strategy based on data that showcase Triton’s advantages.
  • Ascertain that order information are automatically staged and ready for a smooth Triton launch.
  • Get access to comprehensive, real-time analytics that offer insightful data on the preferences, behavior, and demographics of your listeners.

“Digital audio represents a powerful addition to omnichannel media campaigns, and Frequence is committed to driving performance for our partners across the ecosystem”, “Our integration with Triton Digital will open up new opportunities for local-market media companies and advertisers to strengthen their businesses with the power of technology and automation.”

Tom Cheli, CEO, Frequence


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