Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the relative effectiveness of all channels, campaigns and ads. Crucially, its product offers an independent view of performance, with no bias towards any one provider.
This latest update landed in November as clients planned for the Black Friday weekend and is designed to be of particular assistance to marketers struggling with the impact of iOS14.5 on their digital advertising. The Apple update has had marketers reeling since the summer, as Facebook was forced into reducing its reporting window in a move that has left many advertisers without visibility of their performance going into a key period. The impact has been felt by other digital ad platforms too: Snap Inc.’s valuation has still not recovered after it fell 25% in a single day when the company missed its Q3 revenue projections, with CEO Evan Spiegel citing attribution headwinds around iOS14 as the major factor.