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Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization


The new partnership expands both companies’ respective reach and special services, providing new revenue opportunities to their OEM, carrier, and app developer partners.

Flexion, a games marketing company, and Digital Turbine, a global leader in growth solutions for the mobile ecosystem, announced a strategic business partnership to expand the user bases of game developers on some of the biggest telecom platforms in the world, thereby enhancing app discovery and generating more revenue.

The alternative mobile growth suite from Digital Turbine, DT Hub, offers its mobile operator partners to provide their users with a highly curated environment for discovering premium apps. Direct-to-consumer app distribution is made easy and effective with DT Hub, which also facilitates app discovery.

Mobile game creators will be able to produce versions of their games that can seamlessly onboard to DT Hub with no technical work needed thanks to the cooperation with Flexion, and they’ll also be able to take use of an end-to-end store alternative provided by major mobile carriers.

“It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business”, “This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine.”

Jens Lauritzson, CEO, Flexion

“Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow”, “We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.”

Matt Tubergen, EVP of Global Partnerships & Corporate Development, Digital Turbine

Flexion already helps developers reach audiences outside of the standard app stores by providing its supporting services, platform management, and user acquisition. These shops include the Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore, and the ONE store. With the help of Digital Turbine’s DT Hub, game developers can now access new platforms and technologies to generate additional money while taking advantage of Digital Turbine’s monetization services and user acquisition know-how.

On DT Hub, the most well-liked Android games will be supported, expanding reach. Flexion will assist developers in completing the full integration of their games with the service in order to further maximise revenue and take full advantage of user acquisition potential.

“Over time we expect that developers will be able to add significant revenue and audiences to their games by tapping into DT Hub”, “Just like we do with other alternative app stores, Flexion can give developers access to these new channels with zero up-front costs and very little effort on their side.”

Jens Lauritzson, CEO, Flexion

The cooperation with Flexion comes after Digital Turbine announced a strategic investment in Aptoide in October 2022 to develop fresh, cutting-edge distribution technologies for its mobile carriers, OEM, and app developer partners.

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