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Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook has announced some new additions for its Instant Articles offering, as it aims to renew publisher interest in its native content tool. Facebook first launched Instant Articles back in 2015, with the feature utilizing the platform’s various tools to enable faster load times, improved presentation options (through video and image tools) – and as a result, according to Facebook, significantly better content performance.

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