Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced it has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The partnership leverages both companies’ strengths — BrightLine’s deep expertise and industry-leading CTV ad technology that provides a wide distribution of engaging experiences for omnichannel campaigns and ER’s leadership in brand creative management and integrated workflow through their fast-growing independent ad server.
