Evocalize, the creators of a Collaborative Marketing Platform (CMP) that simplifies digital marketing execution among partners, today announced the release of their Q3 Facebook Real Estate Advertising Report. Access to the report can be found here.
The report shows normal seasonality starting to return to Facebook real estate advertising performance metrics. Metrics such as click-to-lead conversion rate (CVR) are continuing to decline from their highs of the last 3 years. Even so, performance metrics remain historically strong, making a real estate advertising dollar spent on Facebook today yield significantly more return than pre-pandemic levels.