Connect with us

Hi, what are you looking for?

Featured News

E-Web Marketing Explains How to Improve Paid Advertising Campaigns Using Google Ads and Social Media

E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren’t likely to be interested in the product or service, thus, reducing wasted spending on paid advertising. This requires the use of negative keywords for the paid search campaign and consideration of various factors, such as the level of targeting, whether to use lists or keywords, and the various match types of the negative keywords.

Sam Shetty, CEO for E-Web Marketing, says, “Much like eating healthy and getting enough exercise, adding and refining negatives is a never-ending commitment. You will constantly need to work at it in order to keep your paid search campaigns optimised and running as profitably as possible. The good news is that it gets much easier the more you practice. And once you get to master it, your expertise with paid search negatives will allow you to play at a much higher, aggressive, and more cost-effective level than your competitors.”

Read More

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like

Upcoming Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...


Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora.