E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren’t likely to be interested in the product or service, thus, reducing wasted spending on paid advertising. This requires the use of negative keywords for the paid search campaign and consideration of various factors, such as the level of targeting, whether to use lists or keywords, and the various match types of the negative keywords.
Sam Shetty, CEO for E-Web Marketing, says, “Much like eating healthy and getting enough exercise, adding and refining negatives is a never-ending commitment. You will constantly need to work at it in order to keep your paid search campaigns optimised and running as profitably as possible. The good news is that it gets much easier the more you practice. And once you get to master it, your expertise with paid search negatives will allow you to play at a much higher, aggressive, and more cost-effective level than your competitors.”
