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E-newsletters must be an integral part of SME marketing

Virtual space offers SMEs a chance to make the most of their limited resources. Email newsletters are an inexpensive way to spread the word

The coronavirus outbreak has fast-tracked the spread of the internet not just because of the competition among the service providers but also governments.

Marketing in the virtual space is a different ballgame even though the principles remain the same. Even large enterprises struggle to find a toehold in this space, so it is almost a level playing field, provided small and medium enterprises (SMEs) know how to make the most of their limited resources.

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