Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision-makers based on accounts and intent.

Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest of institutional stakeholders, whether it is a healthcare professional or an administrative decision-maker. It will enhance the ability of marketers to communicate with qualified buyers that have demonstrated an interest in a product or a category at an account level and measure the account lift in real-time.

An ABM solution that’s developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector, Our programmatic platform provides innovative ABM capabilities to target decision-makers based on their behavior to elevate interactions brands have with priority accounts when an individual is actively seeking a solution.”

– Harshit Jain MD, Founder & Global CEO, Doceree.

Doceree ABM emboldens companies to reach institutional stakeholders at target accounts to enrich marketing and sales efforts with the following features:

• Account Targeting: Identify accounts based on IP addresses and serve messages to associated members within the target accounts
• Intent-based Targeting: Target qualified buyers or individuals that have searched for a product or medical condition in the past, are actively seeking a solution, or target decision-makers based on their prescription history

The life sciences sector continues to progress by leveraging digital solutions. But understanding the behavior of a target audience at an account level or their intent is beneficial to better support the business objectives of our client base, A platform that targets high-value accounts and captures data analytics of a campaign’s performance is a valuable resource for marketers to deploy more precise and effective digital marketing initiatives.”

– Jonathan Agoot, Director, Digital Strategy and Transformation, Ogilvy Health.