CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle and serve more than 40,000 customers worldwide, announced that its annual Signals conference is returning this month. The 2022 virtual video event will take place the week of October 24th featuring insights directly from the CMOs, CEOs and global analysts who are shaping the future of marketing, including those from such industry-leading brands as PepsiCo, TGIFridays, Chipotle, The Atlantic, Brilliant Earth and many others.

The CM Group will explore the successful relationship marketing strategies from small business marketers to global enterprise brands using zero-party data to better engage, acquire, personalize, and build loyalty with consumers now and in the future through more than 30 sessions including keynotes, panels, and case studies across retail, CPG, media and publishing, restaurants, sports, and more. Signals 2022 will address these issues through a combination of participant roundtable conversations, expert analysis, and thought leadership ideas from those who are leading the way in relational marketing today. Attendees will spend the entire evening delving deeper into subjects, lessons learned, and analysis than the narratives that only touch the surface.

“Signals 2022 will not only be the most educational relationship marketing conference marketers will attend all year, it will be entertaining as well,”

“Forget the dry PowerPoint presentations and talking heads droning on with the same stock platitudes you get with other conferences. Signals 2022 is an event for marketers by marketers with engaging content from some of the biggest global brands and thought leaders. You can’t talk about engagement without being engaging.”

Tim Glomb, VP of Content at CM Group.

As brands around the world grapple with the need to do more with less, relationship marketing is key to building better and more effective relationships with consumers. This year’s theme will focus on the four stages of relationship marketing, including first-hand experiences from global marketers. Signal 2022 will spend a day on each of the four stages with curated sessions designed to educate and inspire:

Monday, October 24:
Collect: Learn how to turn unknown consumers into known customers by collecting first- and first-party data at scale to build databases and understand customers as individuals. Hear from PepsiCo, SmartBox, and custom analytics from Forrester Research and Constellation Research. Tuesday, October 25:
Engagement – Discover how to understand and engage audiences across all channels, by identifying what data matters and how to analyze it for effective activation. The day will feature ideas and success stories from the CPD Institute, Email Connect, GIST, Brilliant Earth, MS Schippers, USC Santa Barbara and the UK Football Association.

Wednesday, October 26:
Personalization – Learn how to use third-party data and other signals to deliver a truly dynamic personalized customer journey, just in time, for everyone using the right channels, with the right message, at the right time. Listen to The Atlantic, Kamera Express, Nashville Predators, The White Company and The Daily Upside.

Thursday, October 27:
Loyalty – Discover new ways to build customer loyalty and build lasting relationships through proven emotional loyalty by best practices adopted by several industry leaders. Leading thinkers in the industry. Listen to Loyalty360, TGIFridays, Magnolia Bakery, Quality Wellness Resorts, Flavier and Caskers.

“Marketers big and small are all realizing that they can’t rely on first- and third-party data alone to develop relationships with their customers,”

“A key focus for us is to look for opportunities that go beyond traditional data gathering to better understand our customers and how we can surprise and delight those customers now and in the future. Our work with CM Group has helped us to utilize zero-party data to build relationships, plan and deliver a true value exchange with all of our customers, across our brands.”

Chris Muscutt, Head of MarTech at PepsiCo.

“Relationship marketing means putting the customer at the center of your business leadership, strategy and operations,”

“This event puts a spotlight on how leading brands are putting relationship marketing to work.”

R “Ray” Wang, Principal Analyst and Founder of Constellation Research, Inc.