Clinch’s DCO/Personalization and Industry-leading Creative Ad Serving are available to Samsung Advertising Partners.
Clinch, a pioneer in dynamic ad serving and personalization and the developer of Flight Control, an omnichannel campaign activation platform, recently announced a certification with Samsung Ads to provide a fresh automated, data-driven personalization solution to the Samsung Advertising platform.
Using the Samsung DSP, Clinch is authorized to serve, manage, and optimise customized and dynamic programmatic campaigns across the Samsung TV Plus and Audience Extension inventory suite for Samsung North America, which includes Connected TV (CTV), online video, display, and mobile. Later this year, Clinch will be accessible to Samsung Advertising customers everywhere.
Under the agreement, advertisers will be able to base their creative choices on Samsung Ads’ automated content recognition (ACR) technology, which is the most advanced in the sector and offers unmatched insights into audience Smart TV usage. Advertisers using Clinch’s Flight Control omnichannel activation platform can expand and customize campaigns with ease using a single process and have immediate access to detailed multi-platform campaign insights.
“Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences”, “Through this partnership we are able to bring a new level of real-time personalization to millions of Samsung connected devices with superior automation and efficiency.”
Oz Etzioni, CEO, Clinch