Connect with us

Hi, what are you looking for?

Featured News

Clinch Partners with Samsung Ads to Enable Advertisers to Personalize Video and Digital Ads at Scale

Advertisers

Clinch’s DCO/Personalization and Industry-leading Creative Ad Serving are available to Samsung Advertising Partners.

Clinch, a pioneer in dynamic ad serving and personalization and the developer of Flight Control, an omnichannel campaign activation platform, recently announced a certification with Samsung Ads to provide a fresh automated, data-driven personalization solution to the Samsung Advertising platform.

Using the Samsung DSP, Clinch is authorized to serve, manage, and optimise customized and dynamic programmatic campaigns across the Samsung TV Plus and Audience Extension inventory suite for Samsung North America, which includes Connected TV (CTV), online video, display, and mobile. Later this year, Clinch will be accessible to Samsung Advertising customers everywhere.

Under the agreement, advertisers will be able to base their creative choices on Samsung Ads’ automated content recognition (ACR) technology, which is the most advanced in the sector and offers unmatched insights into audience Smart TV usage. Advertisers using Clinch’s Flight Control omnichannel activation platform can expand and customize campaigns with ease using a single process and have immediate access to detailed multi-platform campaign insights.

“Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences”, “Through this partnership we are able to bring a new level of real-time personalization to millions of Samsung connected devices with superior automation and efficiency.”

Oz Etzioni, CEO, Clinch

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

You May Also Like

Upcoming Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...

Infographics

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Trending News

New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of...