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CivicScience Unveils New Ad Platform Name and Branding

Today, consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Tod Johnson of The NPD Group. The announcement follows $15 million in seed funding raised for the new venture this summer.

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