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Back by Popular Demand: IAB Brings the Advertising and Gaming Ecosystems Together with “IAB PlayFronts 2023”


PlayFronts Presenters Include Samsung Advertising, Activision Blizzard Media, Anzu, Niantic, Twitch, Zynga, and More After the Success of the First Event in 2022

Digital gaming is expanding rapidly, and this growth is not expected to stop anytime soon. According to eMarketer, gaming advertising income across mobile, digital video, and esports totaled $8.6 billion in 2022 (almost twice as much as in 2019), and is expected to increase to $9.5 billion in 2023. Additionally, it is anticipated that the market for branded digital goods would top $147 billion by the end of the following year, with businesses increasingly relying on immersive and metaverse environments as new sources of revenue for digital apparel and commodities. IAB PlayFronts, the annual marketplace devoted to exhibiting the virtually endless possibilities of advertising in the gaming sector, are returning by popular demand for two days of thought leadership material and presentations.

Thought leaders from game companies, streaming platforms, and ad tech partners will come together on March 8 and 9 at Convene in New York City (1221 6th Avenue) to offer fresh consumer insights, showcase inventive creative advertising, and define the future of the gaming landscape for brands.

“Gaming is at the epicenter of the next cultural zeitgeist. From music and fashion to film and sport, gaming is informing how we interact with each other and the world around us”, “Marketers can no longer consider gaming as an add-on media strategy. The IAB PlayFronts is a must-attend for anyone looking to keep up with where consumer attention is going and stay ahead of the opportunities this channel offers.”

Zoe Soon, Vice President, Experience Center, IAB

IAB PlayFronts, now in its second year, maintains its position as the premier event for industry professionals to observe this quickly expanding market up close. More than 20 presentations will highlight the value of gaming, show how new audiences are embracing the format, and highlight the best ways to increase campaign ROI.

“Despite tremendous scale, attention and engagement, gaming remains a highly underutilized asset for marketers.” “In a world of exponentially growing engagement opportunities, gaming is simply too big to ignore. IAB PlayFronts will illuminate how to leverage this channel to win with gamers and drive business results, today and in the future.”

David Cohen, Chief Executive Officer, IAB

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