Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising.
Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 percent of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analog (paper) sites to digital screens, campaigns are often executed in an analog manner. This means the channel isn’t being used to its fullest potential, with the value being left on the table for brands and their agencies. The JCDecaux Academy aims to change this by educating and upskilling the wider industry.”
– Max Eburne, JCDecaux Chief Commercial Officer
Technology advancements have made it easier than ever for brands to adapt and extend their digital online campaign into Digital Out-of-Home, as well as enhance targeting opportunities; and verify and measure results.
As the industry’s favorite brand-building media becomes more digital, targeted, and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the Digital Out-of-Home channel in 2022. And it won’t take an age to complete either – it’s ten concise modules, made up of bite-sized 15-minute videos, jam-packed with great real-life examples, case studies, and takeouts from Australia and across the globe.”
– Essie Wake, JCDecaux Chief Marketing Officer
The free course covers subjects including:
- media planning in today’s world;
- public and private media;
- how to make a creative impact with Digital Out-of-Home;
- identifying and enhancing the Digital Out-of-Home journey;
- creating digital audiences outdoors;
- programmatic trading; and
- reporting, verification, measurement, and optimization.
JCDecaux ACADEMY has launched a marketing campaign featuring different characters to showcase its relevance for all industry professionals looking to tackle data-led targeting, understand creative nuance or seek new strategic solutions.