Augeo, a leader in enterprise engagement platform technologies, announced today that it has acquired Brand Networks, a pioneer in social media marketing. Brand Networks offers global enterprises software solutions to amplify genuine employee advocacy, clean room collaboration technology to monetize first-party data and audiences across leading social platforms, and AI-powered tools to optimise advertising investment and media buying. The acquisition, which became effective on February 14, expands Augeo’s offering of engagement solutions and its data collaboration program. Along with Augeo, Valor Siren Ventures took part in the deal.
“We are eager to cultivate Brand Network’s innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand’s employees, customers and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities”, “Augeo’s acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients.”
David Kristal, Founder and CEO, Augeo
A people-centric, data-driven approach to addressing challenges for modern marketers that is in line with Augeo’s philosophy is at the heart of Brand Networks’ creative and varied solutions, including Creator Communities that allow employee advocates to create, publish, and measure organic content in real time on behalf of their company. Utilizing cutting-edge technology from Brand Networks, true brand relationships with customers are promoted through well-known and up-and-coming social media sites including Meta, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
Augeo is also thrust to the forefront of the clean room data revolution by the acquisition.
“As the digital world adopts more advanced, secure, compliant and consistent means of first-party data collaboration, our audience exchange solution is a key differentiator that empowers data owners and their partners to serve up the right content to the right people at the right time,”
David Kristal, Founder and CEO, Augeo
“We believe that Brand Networks is well-positioned to serve clients in the social media marketing landscape. Their innovative solution is unique in the space and we are grateful to support the Brand Networks team while continuing our longstanding relationship with the Augeo team.”
Jon Shulkin, Fund Manager, Valor Siren Ventures and Co-President, Valor Equity Partners
“As global leaders in loyalty and engagement technologies with a robust suite of solutions across workplace engagement, experiential marketing and customer loyalty, Augeo is the ideal partner to expand our reach”, “For nearly two decades, Brand Networks has been at the forefront of the people-based marketing wave—navigating the meteoric rise of social platforms and the transformational impact on marketing on behalf of top brands worldwide. We have helped marketers achieve the highest levels of effectiveness and efficiency across paid, earned and owned social media channels. This acquisition by Augeo will advance our capabilities and expand value for our clients—who will enjoy the same team, care and dedication as they do today.”
Mike Garsin, Brand Networks Co-Founder and CEO, Augeo
Brand Networks received strategic and financial advice from Garros Group, an investment bank that specialises in the data, marketing and advertising technologies, and digital marketing services industries.
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