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Aquaphor Unveils First-Ever Brand Purpose Marketing Campaign

Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, “Before & Aquaphor.” Rooted in the consumer insight that true skin healing breaks the vicious cycle of emotional pain, this new integrated campaign looks to go beyond the surface and highlight the connection between our skin health and our emotional well-being.

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