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Aprimo Partners with PathFactory to Provide Comprehensive Marketing Solution


This innovative alliance will offer a seamless end-to-end experience engine to improve brand experience and increase sales.

In order to offer a complete solution for managing and optimising the entire marketing process, PathFactory, a leading B2B Content Intelligence platform, and Aprimo, a market-leading provider of digital asset management and content operations solutions, have joined forces. With the help of this ground-breaking cooperation, their customers will be able to improve the customer experience with their brands and increase income by receiving interesting, AI-driven content engagement insights that successfully engage audiences.

“Our new partnership with PathFactory is a game-changer for content planning and delivery”, “By leveraging PathFactory’s cutting-edge data and AI capabilities, we’re helping businesses connect with their customers in a way that’s more engaging and efficient than ever before. Our streamlined solutions will enable companies to deliver the most up-to-date content that resonates with audiences based on behavioral engagement, resulting in a more intuitive and enjoyable customer experience, leading to more meaningful interactions with brands.”

Erik Huddleston, CEO, Aprimo

The new agreement combines PathFactory’s expertise in content optimization and measurement with Aprimo’s knowledge in content operations to provide organisations an all-inclusive solution that will improve customer experiences, generate more qualified leads, and boost revenue.

The integration’s main attributes are as follows:

  • By regularly interacting with customers in real-time with well curated and pertinent material that comes directly from the digital asset management (DAM) system, you can create intuitive customer journeys at an increasing rate.
  • Streamlining strategy, workflow, easily available brand assets, and campaign planning with a user-friendly interface and search capabilities across channels
  • Giving businesses insightful information about their consumers’ consumption habits will enable data and AI-driven decision-making, enabling them to plan their content strategy, track its effectiveness, and make adjustments as needed to provide better, faster outcomes.

Customers may also take advantage of the collaboration’s AI-powered analysis of all material, which generates useful metadata and enables recommendations that are appropriate for the context and the target audience’s interests and behaviors. The solutions will also do away with the requirement for manual asset updates and audits since any changes made in Aprimo will automatically be applied to all experiences that are currently running on PathFactory. By preserving control and promoting self-sufficiency across the whole content development process, this will save businesses time and money.

“As a global health service company, Cigna needs to deliver personalized and relevant content to our customers, while ensuring brand consistency across all channels”, “With PathFactory’s content intelligence and Aprimo DAM’s centralized asset management, we can provide the right content to the right person at the right time, all while maintaining the integrity of our brand. It’s a powerful combination that allows us to deliver exceptional experiences to our customers with speed and efficiency.”

Jonathan Larose, Marketing Operations Technology Strategist, Senior Advisor, Cigna

“Today’s marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect”, “The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations.”

Dev Ganesan, CEO and President, PathFactory

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