Automotive Digital Marketing Thought Leaders, Disruptors, and Innovators Honored by AWA Awards
The winner of the 2023 AWA Awards for Website Platform and Digital Marketing was announced by Ansira Partners, Inc., an independent provider of global marketing services and solutions with proprietary channel, website, and advertising technology. Brian Pasch is a well-known author and expert in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing. These victories follow Ansira’s distinction in the categories of Best-In-Class Websites, Rising Star Award, and Dynamic Presenter at the 2022 AWA Awards.
“Ansira is committed to delivering industry-leading digital marketing solutions for our customers, and our website platform is a game changer for auto dealers. Recognition with AWA awards in these categories validates the work we are so passionate about here”, “Our talented team is proud to once again receive this industry recognition as we continue to provide our clients with our proprietary tech supported by our stellar services.”
Kelly Jo, CMO, Ansira.
Pasch cited Ansira’s tech stack, which serves some of the biggest brands in the US, as being used by “dealers in the automotive space who are looking for smarter, more personalised, more effective advertising through omnichannel sources powered with their PowerSEO package” to deliver content and services that boost engagement rates and conversion.
Pasch also makes reference to Ansira’s Digital Marketing Solution for promoting EVs and informing consumers on the upkeep, battery life, servicing, and life cycles of EV models. Leveraging the most recent technology, Ansira is “innovating digital advertising and… using content, SEO, and administration of dealers’ Google My Business pages to provide dealers a competitive edge in their local market,” according to Pasch. You can find the whole award submission demo and the award announcement video here.
Pasch mentioned Ansira’s commitment to and support for GA4 during the presentation of the Website Platform AWA award. Ansira is a member of the GA4 Automotive Standards Council and one of the first organisations to demonstrate deep integrations and templates on their rich data that are possible with GA4. Additionally, he mentioned the platform’s customised websites, sophisticated reporting capabilities, and one of the newest features: in-line advertising on the pages of search results, which provide a creative approach to market dealer specials or promotions. According to Pasch, “…how this website platform has emerged and world-class assistance for dealer groups and enterprise accounts is without peer” are other things that set Ansira unique. You can see the announcement of the Website Platform award and a full award submission demo there.
The AWAs were established in 2008 to honour the top website-focused automotive digital marketing companies. Since then, the AWAs have established themselves as a gold standard in the automotive industry for identifying cutting-edge products, with 20 categories now available, including digital retailing, marketing automation, sales process, dealer websites, digital marketing, SEO and local search, inventory management and merchandising, HR & training, fixed operations, F&I, website merchandising, conversational commerce, video technology, business intelligence tools, and their newest categories, autom.
“I want to thank everyone who participated in the AWA review process this year,” “We watched demonstrations of an amazing group of innovative and progressive products, and we are proud to be associated with these companies and their staff who have invested so much of their time and resources to better serve the automotive dealer community.”
Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing
With extensive knowledge of the business and financial services industries, Advent International, one of the biggest and most seasoned global private equity investors, supports Ansira.