AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally.

Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for AMP Agency, with the primary objective of building innovative technology solutions for clients. Genome’s Executive Vice President and General Manager Nate Herr will serve as senior vice president, technology services. In recent years, AMP Agency and Genome have partnered on numerous projects, including global website updates and an enterprise e-commerce solution for a supermarket chain.

AMP Agency specializes in creating innovative solutions that help brands connect with customers and drive the business forward. Throughout the pandemic, AMP Agency’s investments in digital innovation and technology have answered the fast-evolving needs of brands and retailers. The acquisition of Genome allows AMP Agency to deliver technology services on a global scale.

As digital transformation accelerates, our clients are shifting priorities to enhancing customer experience, e-commerce optimization, and building branded digital properties, Our technology practice has become a valuable resource for clients. It was clear from the start that Genome would bring necessary skill sets, so the acquisition felt natural. The addition of the Genome team’s expertise and its capabilities take our offerings to a new level., Matt’s and Nate’s client experience has immersed them in the convergence of digital media, entertainment, and branding, Both have roots in the music and entertainment industries, where they held leadership roles in technology and marketing at commendable companies. They bring a unique approach and perspective to what is often a technology-driven process.”

Michael Mish, President, AMP Agency

We are thrilled to be part of AMP Agency and see the acquisition as a springboard for our team to reach new heights in technology innovation, We’ve already been able to accomplish so much together and I am so excited to see where our formal union takes us.”

Matt  Fitz-Henry, CEO, Genome