Connect with us

Hi, what are you looking for?

Featured News

American Orthodontics Teams with Avensia to Implement Next-Generation B2B E-Commerce Site

Modern commerce experts Avensia, announced American Orthodontics, one of the largest privately held orthodontic manufacturers in the world, has gone live with its new next-generation business-to-business (B2B) e-commerce platform.

Since its founding in 1968, American Orthodontics has produced high-quality orthodontic devices and accessories for more than 25,000 dental and orthodontist offices around the world.

In order to better service a global market with extremely complex and customizable products and demanding compliance standards, American Orthodontics collaborated with Avensia on the creation and deployment of a new digital commerce site. This allowed them to expand into new regions more easily.

“We chose Avensia due to the company’s significant expertise and outstanding track record in successful digital commerce deployments,”
“Avensia quickly understood what we wanted to achieve and could advise on updated business processes that aligned with our objectives of creating an enhanced customer experience making complex product orders, increasing internal efficiency and automation while driving revenue, managing costs, and adhering to compliance requirements.”
Peter Drozda, business operations manager, at American Orthodontics.

American Orthodontics chose Avensia for its demonstrated expertise in digital commerce, knowledge of complex business processes, and understanding of integrations, and Optimizely, Avensia’s platform partner, for its powerful e-commerce technology and content management system.

“The efficiency factor was especially important to support our continued growth,”
“We are selling complex products to demanding customers, and we need to ensure that the right product is ordered for the right purpose, without having to review every order. This includes supporting sales and customer service representatives with the right tools to seamlessly onboard new customers and their organizations, as well as supporting them through the entire journey from finding and configuring the right product to order, through to payment and delivery. Our new site ensures these requirements are met whether the customer is served from the e-commerce solution, punch-out, or EDI.”
Peter Drozda, business operations manager, at American Orthodontics.
“American Orthodontics’ execution of this project has been nothing but impressive,”
“Consolidating multiple ERPs and e-commerce solutions into one system, serving over 100 markets, requires a highly talented joint team, strong leadership, tough prioritizations, and a deep understanding of American Orthodontics’ business and goals and the technology capabilities. We are proud to be the select partner helping American Orthodontics on this transformation journey and looking forward to continuing assisting the company in expanding its global footprint.”
Johan Liljeros, Avensia’s general manager and senior commerce advisor for North America.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like

Past Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...


Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...