Scibids, the global leader in artificial intelligence for digital marketing, has released a reference guide that provides marketers the details they need to understand how AI is resolving mounting global tensions between consumer privacy and paid digital marketing’s future. The free guide, “AI, Privacy and the Future of Digital Marketing” is available at https://bit.ly/scibids-ai.
The guide explains how Scibids AI grows the scale and value of paid digital media for global advertisers, media agencies, and the broader digital media ecosystem without using people’s personal information. The technology untangles the unfortunate relationship between user data and digital marketing performance, delivering stronger returns than legacy ad optimization technology.
