Accretive Media , a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel.
“We believe that access to accurate and reliable measurement will be a huge catalyst for growth for the out-of-home industry and are thrilled to lead the charge,” said Craig Benner, Founder and CEO of Accretive Media. “Advertisers want to invest more in out-of-home advertising, but can’t spend tens of thousands of dollars and wait weeks after every campaign to determine if the spend was worth it. Accretive Outcomes™ ensures that advertisers clearly understand how their out-of-home investment is performing, regardless of the screen, the platform, or the format they ran.”
