Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses.
Many companies found that the pandemic helped them strengthen their connection with customers. Kamaldeep Singh, founder of digital advertising agency Zhoustify, said his team’s advertising budget continues to grow as everyone stays at home.