36Kr Holdings Inc. , a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that the Company has provided customized short-form video advertising solutions for Intel, representing a brand new marketing collaboration between the two companies.
36Kr’s innovative marketing solution promotes Intel® Evo™ platform-based laptops in a professional, illustrative and user-friendly manner. It includes a 7-minute video featuring the design concept and performance of Intel’s premium laptops, as well as three 4-minute short-form videos demonstrating three of Intel’s original technologies: Intel®Wi-Fi 6, ThunderboltTM 4 and Iris® Xe Graphics, respectively. These customized videos are being distributed through 36Kr’s own network as well as its various distribution outlets among major third-party traffic platforms, and have accumulated over 7 million video views and more than 220,000 likes since last week’s premiere. 36Kr’s superior content creation and dissemination capabilities have always been the Company’s core advantage, and the successful Intel collaboration is a strong testament to the premium quality and strong influence of 36Kr’s rich content matrix.