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Martechpro.Report

LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected Television Sector

Today, LiveRamp and FreeWheel announced their collaboration to launch a new product that would allow marketers to purchase more addressable ad inventory in the...

admininfo admininfo1 day ago

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter

The TikTok Inventory Filter, a platform-exclusive brand appropriateness solution, enables Zefr’s international advertising partners to further their ethical marketing objectives on TikTok. Giving advertisers...

admininfo admininfoSeptember 22, 2023

Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud

Features of the Flywheel Digital Dashboard Private Model on Long-Term Customer Value Using data from Amazon Marketing Cloud (AMC), Flywheel Digital, a top provider...

admininfo admininfoSeptember 13, 2023

Hibu, an H.I.G. Portfolio Company, Acquires Marketing Technology Platform of Signpost Inc.

Hibu, Inc. (“Hibu” or the “Company”), a portfolio company of H.I.G. Capital (“H.I.G.”), a premier worldwide alternative investment firm with $58 billion in assets...

admininfo admininfoSeptember 12, 2023

Momentum ITSMA announces finalists for 2023 Marketing Excellence Awards

As excitement for the upcoming Marketing Vision conference in Boston grows, notable B2B marketing executives will take the stage on November 14 to be...

admininfo admininfoSeptember 6, 2023

Bloomreach Launches In-App Content Blocks, Giving Marketers a New Non-Disruptive Way to Personalize the Mobile App Experience

A new mobile app feature within Bloomreach Engagement, the platform powering infinite e-commerce experiences, was just launched by Bloomreach. It enables advertisers to effortlessly...

admininfo admininfoSeptember 1, 2023