Leveraging YouTube Ads and Influencer Marketing

It’s no secret that with the right strategy, influencers can increase brand awareness and increase sales and leads. But have you ever tried combining YouTube ads with YouTube influencers?

When creating YouTube advertising campaigns, it’s usually a common strategy to target channels that have an audience. But what if you work directly with influencers on the channel you’re targeting with YouTube ads?

The answer is simple. Campaigns are more likely to be successful. However, if you don’t plan to run two different types of marketing his campaigns (like running video ads but not influencer marketing for him), it will also cost more.

Things to consider before using this strategy

YouTube video ads and influencer marketing are both important digital marketing strategies if you want to build a strong brand name that will last for years to come. However, there are a few things to consider before diving deeper into strategy.

For example, if in fact he’s never done a YouTube video ad or worked with influencers, it’s a good idea to familiarize yourself with both approaches first, as they are very different.

If you don’t have enough budget to do both things at the same time, you can also focus on the ones that are likely to have the greatest impact on your business. B. YouTube Ads, YouTube Influencers, or something else entirely.

Understand the Importance of Both Types of Campaigns

Before diving into the details of executing this strategy, it’s important to understand the value of both YouTube ad campaigns and influencer marketing.

YouTube video ads are a great way to build brand awareness and drive traffic to your landing page. You may be able to generate leads, such as email addresses, or increase sales of your products. Influencers work in a similar fashion. This means influencers can vouch for your brand to those who follow and listen to you. This makes it more likely that this viewer will consider you when making a purchasing decision or when a need for your service arises.

Get started with YouTube ads and influencers

I won’t go into the steps to set up each of these two campaigns as it goes beyond the main subject of this article, but I’ll outline some general guidelines to help you successfully implement this strategy.

• Make sure you know who your target audience is. To do this, review analytics data or collect data from publicly available resources.
• To use this strategy effectively, make sure the majority of your audience is actually on YouTube.
• Search to find the channels or specific videos you want to target when running your YouTube advertising campaign. Select one or two micro-influencers from your channel that you think you could work with to promote your brand.
• You can work with a prospective affiliate (or influencer) to set up her one-time video reviews and endorsements of products you sell, or request a series of videos promoting yourself in multiple videos.

Because you will want your message to get across more effectively, you may want to make it so that your influencer mentions you in a few videos and not just one.

It doesn’t have to be every single one of their subsequent videos, but do keep in mind that they get new followers all the time.

Additionally, something else to keep in mind is that people need multiple reminders or interactions with your brand before they may even consider buying from you.

Tracking & Measuring Results

The goal of this strategy may result in short-term wins if you offer a relatively affordable product but it can also offer slower but steady long-term growth if you have a more expensive product or service, as well as if one of your goals is brand awareness and consideration as a long-term marketing strategy.

Ideally, if you’ve never run YouTube ads before, you can first get started with a simple video ad campaign for a few weeks to see how they perform, then select some of the best performing channels for your influencer endeavors and reach out to them with your collaboration pitch. Ideally, this approach will result in better engagement for your YouTube advertising campaigns and YouTube influencer marketing efforts.

Keep in mind that many YouTubers watch and follow multiple influencers in the same niche or industry. So you can promote your videos on other channels as well, not limited to the influencer’s channel you collaborate with. What really matters is finding a way to combine both approaches in a way that benefits each other in the long run.

Specifically, the metrics you can track include traffic, conversions, leads from YouTube traffic, and more. You can also track brand awareness to see if your brand awareness is growing faster, for example by checking branded searches. Finally, if you are working with multiple influencers, use UTM parameters and URL shorteners when linking to your site from your video description so that you can track specific campaigns more effectively from the influencer side. Please consider If you want to use influencers to increase your sales, you can also check out this article I published on my blog.