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How to Use Retargeting Ads to Stand Out


Retargeting ads are a powerful tool in your digital marketing toolbox. It helps your business stand out by allowing you to interact with customers who are at different stages of the sales funnel. Consider various situations in which you have seen a familiar advertisement while surfing the Internet. This familiarity makes them more likely to purchase that product or service.

This is great for all kinds of products and services, but it’s especially useful for his B2B sales, where it often takes weeks or even months for a customer to close a deal. Retargeting ads allow you to segment your customers into different interest levels, from those with little to no brand engagement to loyal customers.

The possibilities are endless! That’s why we’ve put together some basic tips and tricks to ensure the effectiveness of your retargeting ads.

Set retargeting

That’s the easy part. All digital advertising platforms have some sort of trackable pixel that can be installed on your website. This connects our advertising platform to your website and allows you to monitor the performance of your ads based on your final conversions. Whether you run Facebook, Google, Twitter, or any other type of digital advertising, you can install it on your website by just looking up some simple HTML code on the backend. Enter the code to unlock the world of tracking. You can now segment your audience based on their interactions with your website. The possibilities are endless, but here are some examples to get you started.

  • people who visit your website
  • People who viewed a specific product on your site
  • people who bought your product

Ideally, when someone visits your girlfriend’s website, you want them to purchase your product. But we all know that most people need a little more convincing. By following your prospects through these three different stages, you can customize the message that prompts them to take the next step. Know your customer journey

Effective campaigns always depend on understanding your customers. When a user clicks on a digital ad, they enter the “consideration” stage of their customer journey. This is often the longest phase, as people spend time reading reviews, comparing competitors, or simply wondering if they need the service.

Talk to your current customers to find out what they valued most when they were thinking.

  • price?
  • feature?
  • Diversity?

What you think is most important may not exactly align with what the market thinks is most important. This may be intentional, but it’s never a bad idea to check with your customer base.

Work strategically with multiple campaigns

Now that everything is in place, you can proceed creatively and strategically. Use segments to test different messages. Please note that with digital advertising, the algorithm chooses the best performing ad to show. So running 2-3 variations gives you the best chance of finding the best combination of text, images and target audience.

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