Every minute, new marketing technologies appear, upending tried-and-true methods. But one strategy—creating a brand through an ongoing, integrated image marketing campaign—has long been the gold standard.
Image marketing is really useful. It can produce powerful professional photographs that can help you stand out online. After you have created your brand like a masterpiece, you will understand its strength.
But how can you utilise it to the fullest extent possible? Does your company have one in place?
To assist you, we’ve compiled a list of dos and don’ts.
Important Visuals to Include
Make sure your brand, vision, and values are appropriately reflected in all graphics. You can then tailor them to your target audience.
Those that are artistic and creative can change your messaging in powerful ways. For instance, to communicate with and captivate visitors, utilise bold colours and contemporary patterns. Avoid any images that are:
- controversial
- offensive
- inappropriate
Avoid those with lots of screens and computers because they could look old. Additionally, avoid using stock photos from other companies that are overused. They should be more distinctive and original.
Think about including infographics into your strategy for presenting difficult material. Try to make it digestible and bite-sized. You can freely create special infographics with Adobe Express infographic design.
Planning for the Best Timing
Post photographs only when they are legitimate. It can make visitors ignore your material and get a bad impression of your brand. Instead, take advantage of holidays to post something exceptional; research holidays that are relevant to your area.
Avoid overpromotion and avoid posting too frequently or seldom. Avert posting during days with high traffic. However, avoid posting unrelated material to fill in a gap.
The best days to post are typically Mondays, Wednesdays, Thursdays, and Fridays when there are no holidays. Weekends, federal holidays, and early mornings or late evenings would be considered poor periods.
Recognising the Various File Formats
JPGs are excellent for photography since they are a lossy format that produces smaller files with high-quality images. PNGs, which can maintain their original quality and are lossless, are also appropriate for graphics and logos.
Due to their excellent text and image capture and preservation capabilities, PDFs are also very popular. In addition, practically any viewer can be used to open them. Avoid using GIF and BMP files since they are too big and frequently lose quality when compressed, compared to alternative formats.
Additionally, utilising a picture that is too small or of a low resolution can make it appear hazy or unprofessional. Images will appear more professional and transparent if they are the right size and resolution.
Gain Clientele Through Innovative Image Marketing
A powerful marketing tactic to spread awareness of your company and brand is image marketing. Additionally, it can boost sales and enhance engagement.
Spend some time learning how to create a solid and relatable image design; the end result will be worthwhile. To ensure success, keep in mind the dos and don’ts when generating graphics.
So why are you still waiting? Improve your brand’s visibility today by starting to create and share graphic content!
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