Businesses may make data-driven decisions, enhance their marketing efforts, and offer more individualised services to their clients and customers thanks to predictive analytics, machine learning, and other Big Data technology. Businesses are investing more and more in the usage of artificial intelligence because they are happy with the way their processes have improved and the greater outcomes they have produced. In actuality, 91.5% of big businesses say they are still investing in AI.
How, therefore, might AI soon enhance your PR and marketing campaigns? Today, it’s simple to engage a remote development team and create a digital product that will revolutionise your sector. You can develop a customised solution to assist you achieve your goals by integrating artificial intelligence into your product.
Continue reading to find out more about the benefits of using artificial intelligence (AI) into your PR strategy and how it can take your company to new heights.
Use Cases for AI in Public Relations
Have you ever used Cision or Google Analytics? These AI-powered tools can greatly increase the productivity of your job while yet allowing for creative freedom. AI technology can also assist you in concentrating more on your plan while handling all aspects of data processing.
However, these two technologies are not the sole applications of AI in PR and marketing. So how does AI alter the paradigm of public relations?
You might be interested in reading How Artificial Intelligence is Transforming Software Development.
1. Increases the number of available communication routes
The development of AI enables us to establish more advanced and reasonably priced communication channels. Additionally, it optimises the entire working process and raises user satisfaction in the end.
What about offering your consumers digital support 365 days a year? Chatbots make it possible right now. Even in the middle of the night, they can respond to questions from your consumers in real time. Such devoted customer care can turn prospective customers into devoted customers.
Numerous PR staff members might be relieved from being overburdened by having to communicate with their clients all the time thanks to tools like OMQ Chatbot.
What channels ought to be enhanced by AI technology?
Messengers and Chats
A good chatbot simulates customer and support team communication without involving the latter. For instance, a chatbot can divide an answer into several messages and include the pertinent files, links, and images. Customers believe they are conversing with a real person as a result.
All of your audience’s points of interaction, including SMS, Telegram, WhatsApp, Facebook Messenger, etc., should be taken into consideration.
Help Desk and FAQs
The majority of enquiries can be handled by your help desk, FAQs page, or both without contacting your support crew. This page has to be organised and well-maintained as a result. Additionally, by including some intelligent technologies, you can make it dynamic. You may, for instance, examine the most typical requests and place those at the top of the page. Additionally, you can put in place a recommendation engine that both suggests and responds to related queries.
When was the last time you checked the percentage of requests being sent from your contact form page? Not every user who is interested is proceeding to the next round. The biggest issue here is losing the interest of potential customers. To enhance this procedure, you can use AI technology to power your contact form. For instance, your form might respond to requests instantly and take the initiative to ask pertinent questions after assessing prior responses.
Email is a more established but dependable form of communication. The wait time for a response, however, is what makes this situation unworkable. Auto-reply can therefore be useful in this situation. AI even allows for customer-specific customization. A bot reads the request, creates the questions, and selects the appropriate response. As a result, none of these actions require time-consuming customer service intervention.
2. Massive data processing is established
Undoubtedly, but not only, communication is at the heart of public relations and marketing. The routines of PR specialists include a sizable amount of data processing and market research. likewise creating useful reports from all the material that has been examined. When it comes to dealing with both attracting and keeping customers, data-driven decisions are a need.
It’s a known fact that these tasks take a lot of time and attention to detail. AI is the best approach to carry them out. Machine learning enables speedy and reliable data processing, which gives PR professionals accurate reports.
It’s important to note that AI is capable of far more than just data analysis and producing reliable reports. A media interview or podcast can be converted into another type of material with the aid of the speech-to-text conversion process. This is especially true when efficiency is crucial. Natural language processing (NLP) tools can also write about any subject with a degree of accuracy that rivals that of a human.
Do you know anything about Jasper? It is an AI technology that aids in producing conversion-oriented content. Do you require a flawlessly crafted LinkedIn article or an Instagram caption? The material that AI generates is original and generally accurate. It’s conceivable that authors will need to expand their skill set in a few years to stay viable in the workplace.
3. Enables the creation of data-driven content
It’s vital to note that content can and should be personalised in light of the previous sections’ discussion about modifying the content generation process with AI implementation. With a wealth of client data at its disposal, AI can produce pertinent content for each user separately. Artificial intelligence can therefore create the appropriate tenor, compelling claims, or even arguments that can persuade. As a result, it might have a favourable and considerable impact on conversion rate.
Numerous AI-powered solutions are available that can assist with content personalisation. For instance, MarketMuse supports the analysis of your website’s content and the identification of your audience’s needs. In order to meet your readers’ expectations, it seeks to identify content gaps that you should fill.
4. Takes care of crisis management and foresees media trends
Wondering why these two unique subject matters are combined under a single title? It’s because they both use AI algorithms that are comparable. How does artificial intelligence approach crisis management and trend forecasting?
Tools for predictive analytics analyse past data and identify trends that have changed. It is beneficial for PR professionals to be informed of emerging trends so they can effectively address them.
Crisis management enjoys the same benefit. AI can keep an eye on all of your channels and find unfavourable comments. Because of this, you can respond swiftly and minimise any unneeded harm to the reputation of your company.
Potential Drawbacks of Using AI in Public Relations
To make sure we’re all on the same page, let’s summaries. Please welcome Artificial intelligence, your new PR department employee. To produce an accurate forecast of impending trends, it processes all pertinent data early in the morning. It then responds to all customer enquiries and creates a few hundred articles for a variety of platforms without taking a break for lunch. In the meantime, it keeps track of all references of your company and generates tickets for the customer care team to avoid any potential crisis.
That sounds rather good, doesn’t it? Do you envision AI being used in PR and marketing in the manner just mentioned in the future? It might eventually come to pass.
However, we shouldn’t ignore the risks associated with AI deployment for the PR and marketing sector. There are a few potential drawbacks, including:
- Lack of originality and feeling.
- It is not possible to consider ethics.
- high development costs.
The use of artificial intelligence in the field of public relations is worthwhile even in the face of such formidable obstacles.
What is AI defined as?
Artificial intelligence, or AI, is the imitation of human intelligence by a machine or system. AI is capable of carrying out tasks (learning, analysing, and interpreting data) and can develop by utilising prior data.
How can AI be used in PR?
AI enables businesses to make data-driven decisions, enhance their operations, and provide better services. The range of communication channels can be increased, accurate big data processing can be established, data-driven content production is made easier, and there are many other ways artificial intelligence in public relations can be helpful.
What should we think about before using AI?
Before deploying AI, you should first identify the primary problem you wish to address, such as improving the digital support for your communication channels or tracking trends.
You can enter the discovery phase once your business needs have been established. You will be able to decide whether it is possible to make such a product during this step. The product architecture and project requirements will then be elicited with assistance from your development team. By doing a discovery phase, you may lower risks, cut expenses, and make sure that your product is technologically perfect for your market niche.
It goes without saying that modern technology has completely disrupted our everyday lives. Its quick development was made possible by a desire to make complex tasks simpler, increase productivity, and boost efficiency.
Artificial intelligence (AI) in PR and marketing enables companies to keep up with trends, support brands with prompt crisis management, handle routine, and furthermore, deliver top-notch services to clients.
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