Promoting your company’s brand presence consistently is important for any small business looking to grow and stay competitive.
Most people are unfamiliar with search engine optimization (SEO) or the process of lifting your brand’s key search terms higher on Google and other major search engines.
Search engine optimization (SEO) seems simple, but in reality, it is a complex, time-consuming, and ever-changing process.
As a result, many businesses prefer to outsource SEO to a professional or digital agency, which makes life easier for the owner so they can focus on growing their business.
In this article, you can learn more about what to look for in a reliable company to hire and why it’s so important.
1. SEO experience
The length of time SEO companies in South Africa have been in business is often indicative of their level of expertise.
Of course, we don’t deny that there are plenty of great new dealers out there; but it can be beneficial to choose a supplier that has been in business for at least 10 years and has served hundreds of customers in a variety of industries.
2. An established client base
A good indicator of whether SEO companies in South Africa are worth joining is to ask for case studies from some of the clients they have worked with for at least a year. Large SEO companies will retain a significant portion of their original customer base, which shows that they have delivered tangible value to their clients.
Many companies are willing to share case studies that demonstrate their outstanding success and related knowledge.
3. Effective ranking results
When contacting an SEO company, the primary goal of most organizations is usually to improve their search engine rankings to their fullest potential.
Therefore, it is important when choosing a provider that it shows that they have achieved excellent rankings for various high-volume or highly competitive keywords in different industries.
4. A company that creates quality links
The process of getting lots of high-quality organic connections to your business website from other relevant websites is called link building and is an essential part of search engine optimization.
Different SEO companies will approach link building in different ways; some may use the guest posting and PR, while others may simply submit your site to a variety of regional directories.
Ask about the quality of links the SEO service provider has had in the past. Also, if any justification is offered to avoid discussing this issue, you should be aware that this is a red flag. The impressive link profile of any trusted SEO professional is something they can be proud of, and they’ll want to show it off.
5. A company that offers realistic goals
SEO consultants that promise top results in a short period of time should be avoided at all costs. In fact, no search engine optimization (SEO) or digital marketing company can guarantee 100% of the first page results on Google because the search engine giant is constantly updating it. their algorithm.
Instead, you should look for SEO companies that can provide you with accurate, personalized forecasts based on your specific industry challenges.
