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3 Ways To Scale Your Marketing Channels


It takes art to market. Of course, modern marketing incorporates scientific elements. Analytics and data are crucial. The usage of technical instruments is widespread. However, in the end, people must create strategies, put them into practice, and choose the instruments they will use to do so. This, together with the fact that client mood is continuously changing, means that marketing will never be a “set it and forget it” activity. Instead, it needs to change, expand, and adapt constantly. If you currently have marketing channels in place, here are some tips to help you scale them over time.

1. Expand the presence of the podcast

Podcasts are a popular way to advertise a campaign in the 2020s. After years of development, the world of podcasting has suddenly emerged as a legitimate and well-liked marketing tool for the majority of enterprises. But having a podcast alone is no longer sufficient. Additionally, you should look for ways to maximise each aspect of your podcasting endeavour. The following are at least five stages of the marketing funnel that podcasting can influence, according to CoHost, a growth platform and provider of podcast analytics:

  • Awareness
  • Interest
  • Consideration
  • Intentions
  • Buy

In other words, there is still room for improvement if your podcast isn’t helping you at each of the five stages of your marketing funnel. There are several ways to go about doing this. Using a CTA can help with intent. Listening to special podcast episodes may drive customers to make purchases. Consider whether facets of the promotion of your podcast are already having an effect. Create a strategy to achieve that goal at each stage of the marketing funnel after that.

2. Increase traffic through SEO on the site

Your website is one of the most important marketing tools. It serves as more than just your online presence’s focal point. Additionally, it’s a fun approach to draw people to your website. Pay-per-click (PPC) advertising, guest posts with backlinks, collaborating with prominent people (more on that below), and populating a Google My Business listing are all workable solutions. Another crucial tactic to increase visitors to your website is on-site SEO. The goal of SEO on the site, sometimes referred to as SEO on the pages, is to optimise your current website for high organic search traffic. Search engine optimisation specialists One-page strength Set aside time to work on a page’s SEO using a range of techniques, such as optimisation:

  • Keywords
  • Title and title tags
  • URLs
  • Internal and external links
  • page load speed
  • Images and multimedia

You may take a basic component of your online presence and transform it into a carefully designed, optimised marketing qualification channel by completing these cases on your website.

3. Expand your network of influence

In the era of social media marketing today, influencers are a well-liked marketing channel. They give you direct access to a loyal following that supports your writing. There are many types of well-known people in every industry that man has ever encountered. Influencers are also divided into groups based on how many subscribers they have. The creator of Wordify, Kaya Ismail, divides them into four groups:

  • Mega-influencers who have over a million followers
  • Macro-influencers with 100,000 to a million followers
  • Micro-influencers with 1,000 to 100,000 subscribers
  • Nano-influencers who have less than 1,000 subscribers

The majority of businesses consider their marketing budget when deciding how far to take their impact strategy. However, if you’re looking for strategies to expand your marketing channels, you might act irrationally. Nano-influencers are renowned for having a large number of interactions and being devoted followers. They are able to offer regionally specific and current level targeted marketing. If you want to broaden your marketing influence, don’t think tiny. Think about doing the same. There are several strategies to enhance marketing. However, improving current marketing channels is frequently better to beginning from scratch, just as keeping a customer is less expensive than acquiring a new one. So evaluate which of your present marketing channels are most successful. Then, search for the non-existent things. Consider untapped potential as well, whether it is a result of poor SEO, an outdated influencer strategy, or a stale podcast presence. By combining them, you can scale each channel as well as your marketing initiatives as a whole.


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