Social media is no longer just for socializing. Over the years, it has grown into a powerful marketing platform that marketers use extensively to increase conversions.

After all, it’s one of the most effective platforms for generating new leads and converting them into sales. Research shows that 78% of salespeople who engage in social selling make more sales than those who don’t.

So not using social media marketing for your business is simply leaving money on the table. But I definitely don’t want that to happen.

So what can you do to make your social media marketing strategy work? Here are three of the most effective ways to help you get the most out of your social marketing efforts. Let’s find out what they are.

1. Add video to your content strategy

One of the most effective ways to use social media marketing for your business is to incorporate video into your content strategy. This provides several benefits for your business. The videos are fun to watch and easy to interpret. This makes it easier to communicate your message to your users more effectively.

Plus, a one-minute video can say over a million words that a blog post can’t. Additionally, communicating your message through video increases your brand’s memory as users are more likely to remember your message.

So make more videos as part of your social media marketing strategy. You don’t necessarily have to create a promotional video. It can be educational or entertaining. To make your video more effective, you can have a short, fun conversation with one of your employees’ girlfriends. Be creative with your ideas so they resonate with your audience.

2. Use the art of storytelling

Another way to make your social media marketing strategy more effective is through the art of storytelling. This is a great way to get creative with your sales pitch and connect more deeply with your audience. Using this strategy will help potential customers visualize measurable results from using your product or service. This greatly increases your chances of conversion.

Plus, this is a great way to captivate your audience and make your pitches more memorable. So if you haven’t already used it in your social media marketing strategy, start now. But make sure your viewers get something out of your story. Knowing the message you want to convey will help you build a more compelling story. It’s also important to be able to captivate your audience from the beginning of your story. Otherwise, it would take less than a second to scroll through the feed to find other content.

3. Humanize the brand

Humanizing your brand is a great way to connect more deeply with your audience and earn their trust. Try to give your audience a brand face they can relate to instead of just using your brand image. It doesn’t necessarily have to be the CEO. It could be an employee who helped grow the brand, or a member of the product team who helped visualize an idea.

Most of the time, viewers don’t know what’s going on behind the camera. Let them take a peek into your office, show them how your products are made, and give them a better understanding of your brand. You can even go live on Facebook and Instagram and interact directly with your audience. This will enable you to better understand customer expectations and deliver what they expect in order to increase customer satisfaction.

Here are some powerful tips to help you make your social media marketing strategy more effective. If you haven’t tried it yet, see for yourself how it can help improve your business. It will definitely increase your follower count, increase your sales, increase your overall profit and make your business more successful.